In 2023, 20 percent of brands selling on Amazon in the United States had a first-party (1P) only selling model, while six percent followed a third-party (3P) only model. According to the findings of a survey, in the same year 74 percent of the brands selling on Amazon did so using a hybrid model of 1P and 3P sales.
Selling models utilized by brands selling on Amazon in the United States in 2022 and 2023
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Feedvisor. (June 30, 2023). Selling models utilized by brands selling on Amazon in the United States in 2022 and 2023 [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1240563/selling-models-of-brands-in-amazon/
Feedvisor. "Selling models utilized by brands selling on Amazon in the United States in 2022 and 2023." Chart. June 30, 2023. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1240563/selling-models-of-brands-in-amazon/
Feedvisor. (2023). Selling models utilized by brands selling on Amazon in the United States in 2022 and 2023. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1240563/selling-models-of-brands-in-amazon/
Feedvisor. "Selling Models Utilized by Brands Selling on Amazon in The United States in 2022 and 2023." Statista, Statista Inc., 30 Jun 2023, https://www.statista.com/statistics/1240563/selling-models-of-brands-in-amazon/
Feedvisor, Selling models utilized by brands selling on Amazon in the United States in 2022 and 2023 Statista, https://www.statista.com/statistics/1240563/selling-models-of-brands-in-amazon/ (last visited May 11, 2024)
Selling models utilized by brands selling on Amazon in the United States in 2022 and 2023 [Graph], Feedvisor, June 30, 2023. [Online]. Available: https://www.statista.com/statistics/1240563/selling-models-of-brands-in-amazon/