Reasons for not buying a product endorsed by influencers in Taiwan 2023, by gender
Rakuten Insight in May 2023, a quarter of male respondents from Taiwan who had followed influencers but were not convinced by the influencer endorsement said that they were either skeptical about the quality of the endorsed items or they did not trust the influencer. The same survey found that a majority of Taiwanese respondents had purchased the products endorsed by an influencer.
According to a consumer survey conducted by