Main B2C e-commerce models in Brazil 2021
Direct-to-consumer (D2C) is the most popular business model among e-commerce businesspeople in Brazil. According to a May 2021 survey, almost half of the industry executives interviewed (48.7 percent) said their company sold products to final consumers through an online store, without intermediaries. The second main sales channel was B2B2C – i.e. selling products to the final consumer through marketplaces – with 42.3 percent of respondents. Traditional B2B, where manufacturing businesses sell to distributors or retailers before reaching final consumers, was used by 36.5 percent of respondents.