In September 2019 during a study on diversity representation in advertising in the United States, it was found that 23 percent of surveyed participants said that seeing mixed-race couples and families in advertising had a big positive effect on their purchase decisions. At the same time, six percent of respondents said that such representation in advertising would have a negative impact on their buying choices.
Impact of diversity in advertising on purchase decisions of consumers in the United States as of September 2019
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Other statistics that may interest you Racial diversity at the largest U.S. banks
Overview
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- Basic Statistic U.S. full-time employees 1990-2023
- Basic Statistic U.S. employment rate in 2023, by race and ethnicity
- Basic Statistic U.S. unemployment rate, by ethnicity 2023
- Premium Statistic U.S. number of employed persons 2023, by ethnicity
- Premium Statistic Number of women-owned firms in the United States, by race/ethnicity 2021
Total workforce
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- Premium Statistic Racial diversity in the total workforce of leading U.S. banks 2022
- Premium Statistic Share of Black/African American employees at leading U.S. banks 2022
- Premium Statistic Racial diversity in the workforce of JPMorgan Chase in the U.S. 2019-2022
- Premium Statistic Racial diversity in the workforce of Bank of America in the U. S. 2019-2023
- Premium Statistic Racial diversity in the workforce of Wells Fargo in the U.S. 2019-2022
- Premium Statistic Racial diversity in the workforce of Citigroup in the U.S. 2019-2022
- Premium Statistic Racial diversity in the workforce of PNC in the U.S. 2020-2022
Leadership
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- Premium Statistic Racial diversity on executive and senior level at leading U.S. banks 2022
- Premium Statistic Share of Black employees on executive and senior level at leading U.S. banks 2022
- Premium Statistic Racial diversity in the leadership of JPMorgan Chase in the U.S. 2022, by position
- Premium Statistic Racial diversity in the leadership of Bank of America in the U.S. 2023
- Basic Statistic Racial diversity in the leadership of Citigroup in the United States 2022
- Premium Statistic Racial diversity in the leadership of PNC 2022
- Premium Statistic Racial diversity in the leadership of Goldman Sachs 2022
Job categories
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- Premium Statistic Racial diversity at JPMorgan Chase in the U.S. 2022, by job category
- Premium Statistic Racial diversity at Bank of America in the U.S. 2022, by job category
- Basic Statistic Racial diversity at Citigroup in the U.S. 2022, by job category
- Basic Statistic Racial diversity at PNC in the U.S. 2021, by job category
- Premium Statistic Racial diversity at Goldman Sachs in the U.S. 2022, by job category
Supplier diversity
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- Premium Statistic Tier 1 and Tier 2 spent on diverse suppliers at JPMorgan Chase 2022
- Premium Statistic Supplier diversity at Wells Fargo 2012-2022
- Basic Statistic Supplier diversity at Citigroup 2020-2022
- Premium Statistic Supplier diversity at Truist Bank 2020-2022
- Premium Statistic Supplier diversity at State Street Corporation 2020-2021
Further related statistics
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- Opinion on diversity and inclusion importance in business U.S. 2019, by community
- Demand of diversity in debut streaming services TV shows 2017-2019
- U.S. opinion on diversity and inclusion importance in innovation 2019, by community
- U.S. opinion on diversity and inclusion importance in work culture 2019, by community
- Players in the NFL in 2023, by ethnicity
- Share of foreign students in South Korea 2021, by nationality
- U.S. share of workers whose diversity and inclusion is led by HR 2019, by community
- Opinion of U.S. workers on importance of race/gender to identity 2019, by community
- U.S. consumers who find print newspaper advertising annoying 2017
- U.S. consumers who find YouTube video advertising helpful 2017
- U.S. consumers who find TV advertising helpful 2017
- Preferred type of mailbox catalogs in Sweden 2018
- Perception of advertising on social media in Sweden in 2017, by platform
- U.S. consumers who find direct mail advertising annoying 2017
- U.S. consumers who find e-mail newsletter advertising helpful 2017
- U.S. consumers who find radio advertising helpful 2017
- Reaction to offers/ads in Sweden 2018
- Preferred channel for advertising from stores/companies in Sweden 2018
Further Content: You might find this interesting as well
Statistics
- Opinion on diversity and inclusion importance in business U.S. 2019, by community
- Demand of diversity in debut streaming services TV shows 2017-2019
- U.S. opinion on diversity and inclusion importance in innovation 2019, by community
- U.S. opinion on diversity and inclusion importance in work culture 2019, by community
- Players in the NFL in 2023, by ethnicity
- Share of foreign students in South Korea 2021, by nationality
- U.S. share of workers whose diversity and inclusion is led by HR 2019, by community
- Opinion of U.S. workers on importance of race/gender to identity 2019, by community
- U.S. consumers who find print newspaper advertising annoying 2017
- U.S. consumers who find YouTube video advertising helpful 2017
- U.S. consumers who find TV advertising helpful 2017
- Preferred type of mailbox catalogs in Sweden 2018
- Perception of advertising on social media in Sweden in 2017, by platform
- U.S. consumers who find direct mail advertising annoying 2017
- U.S. consumers who find e-mail newsletter advertising helpful 2017
- U.S. consumers who find radio advertising helpful 2017
- Reaction to offers/ads in Sweden 2018
- Preferred channel for advertising from stores/companies in Sweden 2018
MarketingCharts. (March 2, 2020). Impact of diversity in advertising on purchase decisions of consumers in the United States as of September 2019 [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1179910/impact-diversity-in-advertising-buying-decisions-us/
MarketingCharts. "Impact of diversity in advertising on purchase decisions of consumers in the United States as of September 2019." Chart. March 2, 2020. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1179910/impact-diversity-in-advertising-buying-decisions-us/
MarketingCharts. (2020). Impact of diversity in advertising on purchase decisions of consumers in the United States as of September 2019. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1179910/impact-diversity-in-advertising-buying-decisions-us/
MarketingCharts. "Impact of Diversity in Advertising on Purchase Decisions of Consumers in The United States as of September 2019." Statista, Statista Inc., 2 Mar 2020, https://www.statista.com/statistics/1179910/impact-diversity-in-advertising-buying-decisions-us/
MarketingCharts, Impact of diversity in advertising on purchase decisions of consumers in the United States as of September 2019 Statista, https://www.statista.com/statistics/1179910/impact-diversity-in-advertising-buying-decisions-us/ (last visited June 01, 2024)
Impact of diversity in advertising on purchase decisions of consumers in the United States as of September 2019 [Graph], MarketingCharts, March 2, 2020. [Online]. Available: https://www.statista.com/statistics/1179910/impact-diversity-in-advertising-buying-decisions-us/