Actions taken in response to TV advertising in Canada 2021
Considering advertising perception and consumption in Canada, a study conducted between July 2020 to June 2021 found, that a large share of survey participants, namely 56.92 percent, did not take any actions in response to seeing advertising on TV. At the same time, 28.11 percent of respondents reacted to seeing TV ads by searching online for the product, brand or service.