Popular influencers' categories in Italy in 2019, by users' age group
Italian users aged between 16 and 24 years seemed to prefer mostly influencers posting content about clothing and accessories, a survey from 2019 revealed. The category of entertainment ranked as the second-most interesting, while beauty influencers attracted 38 percent of them. On the other hand, Millennial users were the most interested in influencers talking about sustainability.