Brand preferences of Italian consumers after the pandemic 2020, by age group
brands offering promotions to their loyal customers.
After the disruption caused by the coronavirus (COVID-19) pandemic, Italian consumers seemed inclined to be loyal to the brands that they already knew and purchased before. However, opinions in this regard differ according to the age group. A survey from April 2020 showed that 44 percent of individuals between 55 and 64 years would do so, while only 28 percent of respondents aged between 25 and 34 years old showed the same intention. Unsurprisingly, over 80 percent of consumers appreciated