Rakuten Insight in November 2019, more than 68 percent of female and more than 61 percent of male Japanese respondents stated that they had tried functional beverages because of the purported health benefits. Around five percent of both genders drank functional beverages because of recommendations from people they knew.
According to a survey conducted by Reasons for trying functional beverages among consumers in Japan as of November 2019, by gender
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Rakuten Insight. (February 4, 2020). Reasons for trying functional beverages among consumers in Japan as of November 2019, by gender [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/1096540/japan-reasons-for-trying-functional-beverages-by-gender/
Rakuten Insight. "Reasons for trying functional beverages among consumers in Japan as of November 2019, by gender." Chart. February 4, 2020. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/1096540/japan-reasons-for-trying-functional-beverages-by-gender/
Rakuten Insight. (2020). Reasons for trying functional beverages among consumers in Japan as of November 2019, by gender. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/1096540/japan-reasons-for-trying-functional-beverages-by-gender/
Rakuten Insight. "Reasons for Trying Functional Beverages among Consumers in Japan as of November 2019, by Gender." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1096540/japan-reasons-for-trying-functional-beverages-by-gender/
Rakuten Insight, Reasons for trying functional beverages among consumers in Japan as of November 2019, by gender Statista, https://www.statista.com/statistics/1096540/japan-reasons-for-trying-functional-beverages-by-gender/ (last visited May 21, 2024)
Reasons for trying functional beverages among consumers in Japan as of November 2019, by gender [Graph], Rakuten Insight, February 4, 2020. [Online]. Available: https://www.statista.com/statistics/1096540/japan-reasons-for-trying-functional-beverages-by-gender/