Consumers who have tried functional beverages in Taiwan 2019, by product type
Rakuten Insight in November 2019, around 67.8 percent of respondents in Taiwan said that they had consumed fermented and probiotic drinks that claimed to promote gut health. These include beverages such as kombucha tea or drinks with added raw apple cider vinegar. Less than 14 percent of the respondents said they had never tried any functional beverages.
According to a survey conducted by