Distinguishing features of luxury products in Poland 2019
Consumers in Poland in 2019 considered the brand's prestige (68 percent of indications), quality and reliability (66 percent), as well as appearance, design, and aesthetics (63 percent) to be essential features characterizing luxury products. On the other hand, the least frequently indicated features were the values represented by the brand (17 percent), and the fact that it was promoted by celebrities (27 percent).