France: labels purchased by Millennials willing to spend more on additive-free products 2019

This graph presents the purchasing habits of labeled products by Millennials who declared being willing to spend more money on additive-free products, according to a survey conducted in France in 2019. It shows that about half of the respondents declared that they purchased products with organic labels.

Type of labels purchased by Millennials ready to spend more on products without artificial additives in France in 2019

Characteristic	Share of Millenials
Organic labels	51%
Fair Trade labels	30%
Responsible labels	26%

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Release date

October 2019

More information

Region

France

Survey time period

October 13, 2019

Number of respondents

2,100 respondents

Age group

18-34 years

Special properties

French Millenials having declared being ready to pay more for product with no artificial additives*

Method of interview

Online survey

Supplementary notes

* The source adds the following information: " Population : adultes français de 18-34 ans qui ont déclaré être « Plutôt d’accord » et « Tout à fait d’accord » avec l’affirmation suivante : « Cela ne me dérange pas de payer plus cher pour des produits sans additifs artificiels » "

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French

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