Male customers of home appliances and consumer electronics in Russia tended to be more brand conscious than women, as the study results revealed in 2019. Every second male participant unveiled to be brand loyal for computer and entertainment equipment.
Brand loyalty in the consumer electronics and home appliances market in Russia in 2019, by gender and product category*
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Deloitte. (October 16, 2019). Brand loyalty in the consumer electronics and home appliances market in Russia in 2019, by gender and product category* [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/1060834/home-appliances-brand-loyalty-by-gender-and-product-russia/
Deloitte. "Brand loyalty in the consumer electronics and home appliances market in Russia in 2019, by gender and product category*." Chart. October 16, 2019. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/1060834/home-appliances-brand-loyalty-by-gender-and-product-russia/
Deloitte. (2019). Brand loyalty in the consumer electronics and home appliances market in Russia in 2019, by gender and product category*. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/1060834/home-appliances-brand-loyalty-by-gender-and-product-russia/
Deloitte. "Brand Loyalty in The Consumer Electronics and Home Appliances Market in Russia in 2019, by Gender and Product Category*." Statista, Statista Inc., 16 Oct 2019, https://www.statista.com/statistics/1060834/home-appliances-brand-loyalty-by-gender-and-product-russia/
Deloitte, Brand loyalty in the consumer electronics and home appliances market in Russia in 2019, by gender and product category* Statista, https://www.statista.com/statistics/1060834/home-appliances-brand-loyalty-by-gender-and-product-russia/ (last visited May 21, 2024)
Brand loyalty in the consumer electronics and home appliances market in Russia in 2019, by gender and product category* [Graph], Deloitte, October 16, 2019. [Online]. Available: https://www.statista.com/statistics/1060834/home-appliances-brand-loyalty-by-gender-and-product-russia/