Retail websites: weekly visitor numbers during holiday season in the UK 2018
This statistic presents the number of visitors in the online retail industry in the United Kingdom (UK) through the 13-week period from October 6, 2018 to December 29, 2018. Visitor numbers to online retail websites during holiday season peaked on Black Friday that year, falling in week ending November 24, 2018. While there were over 314 million website visits during Black Friday in the UK, this number gradually dropped in the weeks running up to Christmas.