Online vs. offline split of skin care sales worldwide 2024

Published by
L. Yltävä,
Apr 3, 2024

In 2024, it was estimated that most sales of skin care products will take place offline worldwide. The share of retail sales of skincare stood at around 83 percent, while e-commerce sales accounted for roughly 16 percent.

Online versus offline sales distribution of skin care products worldwide in 2024

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Data provided by Statista Market Insights are estimates.

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