Book purchases by store brand in South Korea 2024

We asked South Korean consumers about "Book purchases by store brand" and found that "Kyobo Book Centre" takes the top spot, while "Ssg.com" is at the other end of the ranking.
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Book purchases by store brand in South Korea as of March 2024

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Number of respondents

536 respondents

Age group

18-64 years

Special properties

respondents who spent money on books

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Where have you purchased printed books in the past 12 months (in-store or website)?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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