Nike brand profile in the United States 2023
How high is the brand awareness of Nike in the United States?
When it comes to sneakers users, brand awareness of Nike is at 96 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Nike in the United States?
In total, 63 percent of U.S. sneakers users say they like Nike. However, in actuality, among the 96 percent of U.S. respondents who know Nike, 66 percent of people like the brand.
What is the usage share of Nike in the United States?
All in all, 54 percent of sneakers users in the United States use Nike. That means, of the 96 percent who know the brand, 56 percent use them.
How loyal are the owners of Nike?
Around 46 percent of sneakers users in the United States say they are likely to use Nike again. Set in relation to the 54 percent usage share of the brand, this means that 85 percent of their owners show loyalty to the brand.
What's the buzz around Nike in the United States?
In November 2023, about 45 percent of U.S. sneakers users had heard about Nike in the media, on social media, or in advertising over the past three months. Of the 96 percent who know the brand, that's 47 percent, meaning at the time of the survey there's some buzz around Nike in the United States.
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