PlayStation Plus brand profile in the United States 2024
How high is the brand awareness of PlayStation Plus in the United States?
When it comes to video game subscription users, brand awareness of PlayStation Plus is at 81 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is PlayStation Plus in the United States?
In total, 43 percent of U.S. video game subscription users say they like PlayStation Plus. However, in actuality, among the 81 percent of U.S. respondents who know PlayStation Plus, 53 percent of people like the brand.
What is the usage share of PlayStation Plus in the United States?
All in all, 40 percent of video game subscription users in the United States use PlayStation Plus. That means, of the 81 percent who know the brand, 49 percent use them.
How loyal are the customers of PlayStation Plus?
Around 34 percent of video game subscription users in the United States say they are likely to use PlayStation Plus again. Set in relation to the 40 percent usage share of the brand, this means that 85 percent of their customers show loyalty to the brand.
What's the buzz around PlayStation Plus in the United States?
In February 2024, about 31 percent of U.S. video game subscription users had heard about PlayStation Plus in the media, on social media, or in advertising over the past three months. Of the 81 percent who know the brand, that's 38 percent, meaning at the time of the survey there's some buzz around PlayStation Plus in the United States.
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