Green Chef brand profile in the UK 2022
When it comes to online grocery delivery users, brand awareness of Green Chef is at 20% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Green Chef in the UK?
In total, 3% of UK online grocery delivery users say they like Green Chef. However, in actuality, among the 20% of UK respondents who know Green Chef, 15% of people like the brand.
What is the usage share of Green Chef in the UK?
All in all, 2% of online grocery delivery users in the UK use Green Chef. That means, of the 20% who know the brand, 10% use them.
How loyal are the customers of Green Chef?
Around 1% of online grocery delivery users in the UK say they are likely to use Green Chef again. Set in relation to the 2% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Green Chef in the UK?
In May 2022, about 3% of UK online grocery delivery users had heard about Green Chef in the media, on social media, or in advertising over the past four weeks. Of the 20% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Green Chef in the UK.
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