M&S brand profile in the UK 2022
When it comes to furniture online shop users, brand awareness of M&S is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is M&S in the UK?
In total, 29% of UK furniture online shop users say they like M&S. However, in actuality, among the 92% of UK respondents who know M&S, 32% of people like the brand.
What is the usage share of M&S in the UK?
All in all, 16% of furniture online shop users in the UK use M&S. That means, of the 92% who know the brand, 17% use them.
How loyal are the customers of M&S?
Around 12% of furniture online shop users in the UK say they are likely to use M&S again. Set in relation to the 16% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around M&S in the UK?
In July 2022, about 15% of UK furniture online shop users had heard about M&S in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around M&S in the UK.
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