Rügenwalder Mühle brand profile in Germany 2023
When it comes to meat substitutes users, brand awareness of Rügenwalder Mühle is at 87% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rügenwalder Mühle in Germany?
In total, 53% of German meat substitutes users say they like Rügenwalder Mühle. However, in actuality, among the 87% of German respondents who know Rügenwalder Mühle, 61% of people like the brand.
What is the usage share of Rügenwalder Mühle in Germany?
All in all, 54% of meat substitutes users in Germany use Rügenwalder Mühle. That means, of the 87% who know the brand, 62% use them.
How loyal are the customers of Rügenwalder Mühle?
Around 46% of meat substitutes users in Germany say they are likely to use Rügenwalder Mühle again. Set in relation to the 54% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around Rügenwalder Mühle in Germany?
In July 2023, about 41% of German meat substitutes users had heard about Rügenwalder Mühle in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 47%, meaning at the time of the survey there was some buzz around Rügenwalder Mühle in Germany.
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